Purefishing Australia is proud to welcome Owner Hooks and Cultiva Lures.

Owner Hooks

World renown as the finest quality hooks available, Owner Hook Company has been at the cutting edge of hook development for over 30 years. The extensive range covers all forms of fishing in Australia, from catching a feed in your local estuary to switch baiting for marlin on the continental shelf and everything in between. bait fishing. Of course the Owner treble hook range is widely acknowledged to be the best in the business with a hook gauge and size to suit any style lure.
View the full range here...

 

Cultiva Lures

They're produced by Owner, and as we say, "they're as good as the hooks!" This expanding line of hardbaits for both fresh and saltwater applications features Owner CUTTING POINT® and Super Needle Point treble hooks along with Cultiva's exclusive "Living Eyes," internal rattles and beautiful reflective, holographic and foil finishes. These lures are gorgeous, but also hard working and long lasting. The tantalizing actions will entice any fish to attack, and there's no questioning the hooking power of those Owner trebles.
View the full range here...

 

Cutting Point® Hooks

Owner's revolutionary triple-edge CUTTING POINT® hook is what put the Owner name and its product line on the map. The unique, patented hook design is led by a needle sharp point, and as the hook begins to penetrate, the resistance actually decreases as the three edges cut their way through for an instant, positive hookset. While other hook manufacturers claim their hooks to be sharp, or sharpest, Owner CUTTING POINT® hooks are the only hooks designed to penetrate.

 

As part of the global family that is Pure Fishing Australia, we are proud to offer a range of products that meet or exceed the needs of todays anglers.

With a company credo of "The angler is our boss" and a research facility that is second to none, it comes as no surprise to see Purefishing products at the forefront of innovation and technology.

Pure Fishing Australia is actively engaged in all levels of recreational angling and through consultation with anglers we continually strive to develop products that will enhance your angling experience.