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With a company credo of “The angler is our boss” and a research facility that is second to none, it comes as no surprise to see Purefishing products at the forefront of innovation and technology.Pure Fishing is actively engaged in all levels of recreational angling and through consultation with anglers we continually strive to develop products that will enhance your angling experience. An outstanding example is Berkley GULP, a bio-degradable tournament winning bait that is the result of over two decades of intense laboratory research and development in co-operation with leading anglers.

If you’d like to submit photos please email us at armchair(@)purefishing.com.au and we’ll see if it can put it online. Please note that the right to publish any content is solely Pure Fishing Australia’s.