Matt Fraser, the designer of the fantastic Nitro jig head series has gone live with his blog. Upcoming features will include all sorts of Nitro info from design priciples to optimal usage and conditions for the whole range.

A small excerpt from his blog bio:

I’ve been a mad keen fisherman for as long as I can remember. I started fishing in the creeks around Dalby and Murgon, and on school holidays fished the beaches and estuaries of the Gold and Sunshine Coast. All my fishing was land based apart from the fishing I did in my kayak I bought when I was thirteen.

When I was 20, I bought a 12 foot Stessl with a 15 hp Evinrude, and that’s when I started to seriously get into sport fishing. Initially I spent a lot of time on the Dams of Bjelke Petersen, Boondooma and Somerset as they were really booming at this time. I then graduated to the estuaries where I became obsessed with jewies and mangrove jack and flathead. I started getting into competitions like the Flathead Classic and North Brisbane Sportfishing Club’s catch and release comp on Somerset Dam. As well and ANSA line class comps.

In partnership with my brother, we made the Dam Hot series of DVD’s in ’98, ’99 and 2000.

My background trade is diesel fitting, I did my apprenticeship in the Army and stayed on for 14 years. I served most of my time in South East Queensland, with a two year stint in Darwin. I had a ball there, mainly chasing barra in the rivers and billabongs.

I returned to Brisbane from Darwin in 2001, and the ABT scene had really taken off in Queensland. I started fishing Bass Pro events and have since managed a few top ten finishes. I first started making jigheads in 2001, then left the Army to go into business with Nitro Fishing Technologies in 2002. I also tried bream events that year only to qualify for the Grand Final in my first year and then go on to win it.

It was a very busy time as Nitro Jigheads quickly boomed. After three years in business on my own, I joined the Pure Fishing team in 2006 to allow me more time to focus on the development of jigheads and fishing tackle while Pure Fishing takes care of the other aspects of business.

It’s been a good partnership as the Nitro brand of products has really boomed in the Pure fishing stable. I am continually striving to improve and expand the current range of Nitro jigheads to suit angler’s needs. Lead free products such as the Nitro spinnerbaits and Bream Finesse jigheads are other products I have developed. Currently I am working with soft plastics and alloys to develop specific lures and jigs for specific soft plastic applications. Some of the products I am working on will take soft plastic lure presentation methods to another level – did I tell you how much I love my job!

Read from Matt’s Nitrp blog here: www.purefishing.com.au/nitroblog/
Check out the Nitro range here: www.purefishing.com.au/nitro/index.html