Gulp! Alive is revolutionizing the way we fish soft baits.

Get this; the attractant formula is 20% stronger, it swims 34% better, it recharges with scent, every bait swims dead straight, you can put them back in the tub, they’re colour fast and they come in a tub of 100% Gulp! juice!! Let me tell ya, Gulp! Alive looks alive, feels alive and taste alive!

Berkley has introduced a new oval bucket for Gulp softbaits. The reason: Now larger baits can stay ‘juiced up’ in a tub of Gulp juice.

Gulp Alive spray

If you’ve ever thought ‘If only I could bottle that Gulp scent…’ Well wish no longer! The scientists at Berkley have managed to bottle the scent that fish find irresistible and get it to you in a handy spray bottle. Now you can douse your baits in even more Gulp Juice to add that extra attractent when neccesary. Available in 6 mouth watering flavours.