EGI UPDATE

If you haven’t seen or heard about the new Power Egi squid jigs you’re missing out. These unique jigs are scented with a powerful prawn scent via an integrated PowerBait ‘skin’ built into the jig’s construction. This adds a whole new dimension to these squid jigs plus a whole lot more ‘bite appeal’. Have a sniff of one and you’ll know exactly what all the talk is about!
Developed by Purefishing japan, Power Egi jigs have all the standard features expected of a performance squid jig plus more; recessed eyes for a more natural presentation, oversized glow eyes, A super sharp hook, Natural softness of the body mimics that of live baits for extra bite appeal, Sharp and brisk action enabled by the slim nose, Swept back, slim line weight for more natural action and snag reduction.
There are 6 colours available in 2.5″, 3.0″ and 3.5″ at present.
Coming soon are 3 new colours Black purple tiger- a dark jig requested by our aussie testers, Red head lumo – a classic colour pattern and Chartreuse
- bright for low vis situations
Plus a new 1.8″ size for those chasing delicious smaller squid and calamari in estuaries and off the rocks. This small jig is sure to appeal to anglers fishing heavily fished areas as well.

EGI MASTER rods
Specialist Squid fishing rods
With squid fishing taking off in a big way, Egi Master rods are designed for the discerning squid angler, offering the best in squidding technology.
· Stiff Tipped for precise in-water jig control · Parabolic Action to subdue the biggest squid · Ultra Light Weight matrix graphite for all day fishability · The best Fuji LOWRIDER Guides for maximum cast · Extended Split Grip for powerful double handed retrieves and powerful casting · Sensor Grip HD for touch sensitive bite detection

COMING SOON
Berkley Specialist Squid fishing tools are in the making to team up with Power Egi jigs and Egi Master rods.
Egi Master line system – EGi Braid and Fluorocarbon leader Specialist Egi Master Braid with multi functional colour marking system that blends into the environment to avoid the keen eyesight of squid while still being hi vis above the water. High strength PE fibers give strength to diameter ratio and low stretch for instant feedback for strike detection and changes in bottom structure.
Developed specifically for Egi fishing, Berkley Egi Master 100% fluorocarbon formula provides exceptional strength, abrasion resistance and sensitivity.
All advantages for strike detection, jig setting and landing squid. Egi Master FC leader is tinted pink for extra stealth in heavily fished waters.

Egi Master bag
A very handy squid bag that features a great jig storage solution to eliminate jigs floating free in your bag, or worse, your pocket! Leader dispenser pouches, extra pockets, rings and clips for storage of all your squid bits and pieces in the one bag plus the strap converts to waist or shoulder applications.

Keep and eye out for these new Egi products coming soon