Since 1977, the Ugly Stik has been synonymous with anglers the world over.
They are the yardstick by which all other rods are measured, with anglers relying on their durability, sensitivity and fishability for the last 30 years. The Platinum series is based on the traditional Ugly Stik but adds a modern twist, stunning cosmetics and quality Fuji components deliver a high quality rod series with a diverse range of models to suit many fishing scenarios from light estuary to deep sea.
All Ugly Stiks feature blank-through-handle construction for added strength and sensitivity, Fuji guides and components, under-wrapped guides for durability and longevity and all Blanks are fully coated with epoxy for extra protection from the sun’s damaging UV rays.
| Model | Type | Pce | Length | Action | Line rating |
| USP-BWS1101 | Spin | 1pc | 2.10m/7'0" | Medium | 4-10kg |
| USP-BWS1600 | Spin | 1pc | 1.80m/6'0" | Heavy | 8-15kg |
| USP-BWS1609 | Spin | 1pc | 2.05m/6'9" | Medium | 6-10kg |
| USP-BWS1706 | Spin | 1pc | 2.25m/7'6" | Medium | 6-9.5kg |
| USP-BWS2201-2 | Spin | 2pc | 2.10m/7'0'' | Medium | 6-10kg |
| USP-BWS2202 | Spin | 1pc | 2.10m/7'0'' | Heavy | 10-20kg |
| USP-CA1105 | Baitcast | 1pc | 1.65m/5'6" | Medium | 4-5kg |
| USP-CA1151 | Baitcast | 1pc | 1.75m/5'10'' | Medium | 6-15kg |
| USP-CA1156 | Baitcast | 1pc | 1.65m/5'6" | Medium | 5-6kg |
| USP-DHB1101 | Overhead | 1pc | 2.10m/7'0" | Medium | 4-6.5kg |
| USP-DHB1104 | Overhead | 1pc | 2.00m/6'8" | Medium | 6-10kg |
| USP-ESP1950 | Spin | 1pc | 1.95m/6'6" | Light | 1-4kg |
| USP-ESP2130 | Spin | 1pc | 2.10m/7'0" | Light | 1-4kg |
| USP-GB1002 | Spin | 2pc | 3.00m/10'0" | Medium | 6-10kg |
| USP-GB1202 | Spin | 2pc | 3.60m/12'0" | Medium/Heavy | 8-12kg |
| USP-GB1510 | Spin | 1pc | 1.78m/5'10" | Medium | 2.5-5.5kg |
| USP-GB1512 | Spin | 1pc | 1.78m/5'10" | Medium | 3-6.5kg |
| USP-GB1605 | Spin | 1pc | 1.92m/6'5" | Medium | 8-15kg |
| USP-GB1609 | Spin | 1pc | 2.05m/6'9" | Medium | 6-10kg |
| USP-GB1706 | Overhead | 1pc | 2.25m/7'6" | Medium | 6-9.5kg |
| USP-GB1800 | Overhead | 1pc | 2.40m/8'0" | Medium | 6-8.5kg |
| USP-GB1802 | Overhead | 2pc | 2.40m/8'0" | Medium | 6-8.5kg |
| USP-JBW1600 | Jig Spin | 1pc | 1.80m/6'0" | Heavy | 15-37kg |
| USP-OHD1156 | Overhead | 1pc | 1.65m/5'6" | Heavy | 10-15kg |
| USP-SP1100B | Spin | 1pc | 1.78m/5'10" | Light | 1-5kg |
| USP-SP1101 | Spin | 1pc | 1.60m/5'3" | Light | 3-4kg |
| USP-SP1170 | Spin | 1pc | 2.10m/7'0" | Medium | 3-4kg |
| USP-SP1170SWL | Spin | 1pc | 2.10m/7'0" | Medium | 5-8kg |
